We started designing a customized radio for the brand to inspire consumers, both improving their shopping experience and brightening up their everyday routines through music. As a second step we have been in charge of the rebranding of the Argentine footwear brand Paso de Hombre -PASO. In order to give the heritage shoemaker a fresh image, we advised them to take a radical new direction in terms of logo, imagery, tagline, marketing strategy and advertising themes. Cascabel crafted an appropriate narrative for the family-run business, emphasizing the spirit of craft, history, simplicity and high-quality materials. The result is a laid-back and approachable identity with attitude and personality. Cascabel was in charge of the art direction and production of the PASO Fall/Winter campaign in London. We chose one of Argentina’s most recognised chefs as a brand ambassador, not only for his talent in the kitchen, but also for his dapper appearance and distinct style.